Zuzu Brand Identity & Packaging

Zuzu is the answer to days-long hangovers, synthetic spiked seltzers and the cloying canned cocktails of the world, prioritizing clean ingredients and transparency above all. Founders Ali Schmidt and Greta Caruso tapped the team at Gander to develop a visual identity and packaging system for this new brand that looks as good as it tastes and is as simple, clean, and down-to-earth as the ingredients that go in it.

Designed at Gander

Creative Direction
Katie Levy
Mike McVicar

David Shatan-Pardo
Lauren Nicholas

Sean David Bradley