Yellowbird Brand Identity & Packaging

Yellowbird makes tasty, zingy, and, above all, flavorful hot sauce with backyard-farm-fresh ingredients in Austin, TX. The Yellowbird team came to Gander looking to refresh their brand identity, packaging, and website to better capture the zest that their product brings to plates all over the country. With an expressive illustration system and friendly offbeat typography, this new system brings as much joy to your fridge as the sauce brings to your food.

Designed at Gander

Creative Direction
Katie Levy
Mike McVicar

David Shatan-Pardo
Benji Haselhurst
Phaedra Charles

Phaedra Charles
David Shatan-Pardo

Phaedra Charles