Phil’s Finest Brand Identity & Packaging

Phil’s Finest is putting the “more" in omnivore. Freshly rebranded and relaunched with help from the team at Gander, Phil’s is stepping out in partnership with award-winning chefs, pairing fresh meats and vegetables into savory chicken sausages and ground beef that are as wholesome as they are delicious. But it’s about more than just freshness and flavor. Eating a more plant-based diet is one of the most powerful ways to help combat climate change. Phil’s Finest sausages and ground beef make it easy for everyone to do right by the planet—as easy as shopping at the local market.

Designed at Gander

Creative Direction
Katie Levy
Mike McVicar

David Shatan-Pardo
Alejandra Ros
Phaedra Charles

David Shatan-Pardo

Phaedra Charles

Faye Kahn

Photography + Styling
Anisha Sisodia
Ali Nardi
Ryan Duffin