Phil’s Finest Brand Identity & Packaging
Phil’s Finest is putting the “more" in omnivore. Freshly rebranded and relaunched with help from the team at Gander, Phil’s is stepping out in partnership with award-winning chefs, pairing fresh meats and vegetables into savory chicken sausages and ground beef that are as wholesome as they are delicious. But it’s about more than just freshness and flavor. Eating a more plant-based diet is one of the most powerful ways to help combat climate change. Phil’s Finest sausages and ground beef make it easy for everyone to do right by the planet—as easy as shopping at the local market.
Creative Direction
Katie Levy
Mike McVicar
Design
David Shatan-Pardo
Alejandra Ros
Phaedra Charles
Illustration
David Shatan-Pardo
Lettering
Phaedra Charles
Animation
Faye Kahn
Photography + Styling
Anisha Sisodia
Ali Nardi
Ryan Duffin