Make Google Do It Campaign Design

The Google Assistant is an AI-powered virtual assistant made by Google. In Q1 2018, Google launched a massive campaign promoting the Assistant. Google Creative Lab led the charge on this campaign, designing a system of communication that lends the Assistant a confident voice.

The campaign kicked off in New York City and Chicago, as well as across national television.

Designed at Google Creative Lab

Creative Direction
Jesse Juriga
Tristan Smith
Josh Rosen

Cindy T. Mai
David Shatan-Pardo
Tim Saputo

Tristan Smith
Will Bareford