Lyft Brand Evolution
Lyft is a company that needs little by way of introduction. Since the brand launched, Lyft has championed rebelliousness and delight, offering an energetic alternative to the drab universe of rideshare. Just over a decade later, Lyft was eager to reimagine their brand for a new chapter of their business: more mature, and refocused around their newly formed brand strategy.
We worked with cross-functional teams across creative, product, and marketing to craft a new creative platform and brand identity system built to reflect Lyft’s unwavering commitment to creating moments of meaningful connection.
Designed at Koto