Immi Brand Identity & Packaging

Immi is a better-for-you instant ramen created so people wouldn’t have to sacrifice simple pleasures (like a big bowl of noodles) for the sake of health or due to dietary restrictions. The Gander team worked closely with Immi’s founders to craft a bold identity and packaging system that represents their refusal to compromise and appreciation for good, hearty food.

Designed at Gander

Creative Direction
Katie Levy
Mike McVicar

David Shatan-Pardo

Photography + Styling
Cason Latimer
Ali Nardi