BRIC Celebrate Brooklyn! Brand Identity
Celebrate Brooklyn is a summer-long free music festival held in Prospect Park. Operating since 1979, the festival has had many identities in its lifetime. The team at BRIC tapped Gander to refresh the Celebrate Brooklyn identity for the first time in years with the festival returning to full strength after lockdown. Based on the Summer 2022 theme of “To Gather, Together,” the identity is inspired by quilting patterns, the vibrancy of New York’s culture, and the unifying power of music.
Creative Direction
Katie Levy
Mike McVicar
Design
David Shatan-Pardo
Alejandra Ros
Phaedra Charles
Lettering
Phaedra Charles
Photography
Anthony Cosme