Baohaus Brand Identity
Baohaus was a staple of the Lower East Side, slinging Taiwanese bao buns and old school hip hop in equal measure. After the NYC shop closed in 2020, founder Eddie Huang came to High Tide to refresh the Baohaus identity for a London-based revival. Inspired by the original Bauhaus movement, the new identity also brings the founder’s bold attitude into the picture.
Creative Direction
Danny Miller
Design
David Shatan-Pardo
Matthew Smith
Event Photography
Marcus Brown