Make Google Do It

The Google Assistant is an AI-powered virtual assistant made by Google. In Q1 2018, Google launched a massive campaign promoting the Assistant.

Google Creative Lab led the charge on this campaign, designing a system of communication that lends the Assistant a confident voice.

The campaign kicked off in New York City and Chicago, as well as across national TV.
Designed at Google Creative Lab

Fellow designers: Cindy Mai, Tim Saputo