Branding, packaging, and art direction for Immi, a better-for-you instant ramen created so people wouldn’t have to sacrifice little pleasures like a big bowl of noodles, for the sake of health or due to dietary restrictions. We created this bold identity to symbolize that refusal to compromise. 

Designed at Gander

CD: Katie Levy, Mike McVicar

Photography & Styling: Cason Latimer, Ali Nardi