Dartmouth College Brand Identity
Dartmouth College, established 1769, is a private Ivy League university set in the wooded town of Hanover, NH. Champions Design worked with the Dartmouth Office of Communications and a committee of staff and faculty to update the school's visual identity while maintaining its legacy. We built the rebrand on five pillars of the university's philosophy: a liberal arts education at the core, teachers as passionate scholars, school as a base camp to the larger world, an adventurous spirit, and a profound sense of place.
Creative Direction
Bobby Martin
Jennifer Kinon
Design
David Shatan-Pardo
Scott Allen Hill
Taylor Hale
Rebecca Matt
Type Design
Jesse Ragan
Strategy
Sarah Hermalyn