Cure Hydration Brand Identity & Packaging
Cure is the faster, better way to hydrate. Made with coconut water, Himilayan pink salt, and all real ingredients, Cure is a thoughtful balance of real science and refreshing flavor. Gander worked with the Cure team to refresh their branding, packaging, and art direction system from the ground up, with an emphasis on simplicity, confidence, and pride in ingredients.
Creative Direction
Katie Levy
Mike McVicar
Design
David Shatan-Pardo
Photography + Styling
Cason Latimer
Ali Nardi