Coconut Bliss

Branding, packaging, and art direction for Coconut Bliss, the original plant-based ice cream. Gander was brought on to audit the existing Coconut Bliss brand and later to refresh their visaul identity to reflect the indulgent joy of ice cream. We worked with illustrator Olimpia Zagnoli to create a whole family of colorful characters to represent each flavor of ice cream. The illustration system expands to other frozen treats as well. 

Designed at Gander
CD: Katie Levy, Mike McVicar
Illustration: Olimpia Zagnoli
Design: Phaedra Charles, Lauren Nicholas, Alejandra Ros 
Photography & Styling: Cason Latimer, Ali Nardi