Coconut Bliss Brand Identity & Packaging

Branding, packaging, and art direction for Coconut Bliss, the original plant-based ice cream. Gander was brought on to audit the existing Coconut Bliss brand and later to refresh their visaul identity to reflect the indulgent joy of ice cream. We worked with illustrator Olimpia Zagnoli to create a whole family of colorful characters to represent each flavor of ice cream. The illustration system expands to other frozen treats as well. 

Designed at Gander

Creative Direction
Katie Levy
Mike McVicar

David Shatan-Pardo
Alejandra Ros 

Phaedra Charles

Olimpia Zagnoli

Photography + Styling
Cason Latimer
Ali Nardi